When Growth Forces a New Path Aminu never forgot the day he almost lost everything. Sule’s advice had reshaped his entire approach to business. Now, Aminu’s spice brand was recognised in markets across the country. His authentic northern spices had found their way...
When Growth Brings More Problems Aminu thought he was ready. For over a year, he had been selling authentic spices from Kano to Lagos, and demand was steadily growing. Sales were coming in, and quitting his job as a motor boy started to feel like a real possibility....
A Legacy Lost Aminu was born into privilege. His father, a highly respected spice merchant in Kano, Nigeria, had built a thriving business with a reputation that stretched across West Africa. From a young age, Aminu spent his days in his father’s shop, absorbing the...