Why should a customer choose you instead of your competitor? It’s a simple yet powerful question. One that many business owners struggle to answer. In a crowded marketplace, where businesses offer similar products, similar prices, and even similar marketing messages,...

A Cold WelcomeSule pulled his coat tighter as they stepped out of the hotel lobby. “This cold is something else,” he muttered. Even though their flight had landed last night, he and Aminu were still struggling to adjust to the UK weather. Lagos had been hot when they...

Entrepreneurship isn’t for everybody. It’s hard work. It’s mentally draining. And it takes a lot of courage to keep going. I know a lot of business owners who feel like giving up when things don’t go as planned, but the passion they have for their idea keeps them...