It all started with a simple promise—fast, reliable delivery. When Amazon introduced free two-day shipping through its Prime membership, it wasn’t just offering convenience; it was setting the foundation for one of the most powerful customer retention strategies in...

Many entrepreneurs don’t start with a grand vision. They don’t set out to change the world or revolutionise an industry. Instead, they stumble into business—sometimes out of frustration with their jobs, unexpected job loss, or simply spotting an opportunity they...

Dr. Amar Bose wasn’t planning to start an audio empire. He was an MIT professor, an engineer, and, most importantly, a frustrated customer. After purchasing what was supposed to be a high-quality stereo system, he expected an immersive, crystal-clear sound experience....