Learn how networking and community building can transform your small business. Discover strategies inspired by WeWork to build a strong network and grow your business.
Many business owners only network when they need help. Invitations to events are often met with excuses like, “I don’t have the time.” But networking done right creates opportunities that can be the difference between success and failure, especially when you know what you’re doing.
Recently, a friend told me about a business project he was embarking on. Before our discussion ended, I provided a few contacts that could help him move the project forward. These contacts, who were part of my network, didn’t know about the project initially but got their foot in the door through these connections.
Networking is about more than making contacts; it’s about building a community that supports your business growth.
1. Networking and Community Building: A Game-Changer for Your Business
Success as a small business owner relies heavily on who you know and the relationships you foster. Networking involves actively engaging with others in your industry or related fields. Community building goes a step further, cultivating a loyal group of supporters who collaborate with and advocate for your business.
2. Step Into the WeWork Story
I once asked a small business owner why he chose to work from a shared workspace instead of from home. He invited me to visit. When I arrived, the workspace was alive with energy. Every corner held potential connections, new ideas, and growth opportunities. This experience showcased the magic of networking in action—an environment that companies like WeWork have perfected.
By joining a WeWork space, small business owners find themselves surrounded by a diverse group of entrepreneurs. Connections are made organically, leading to collaborations that can elevate your business. But even without a co-working space, you can apply these networking principles to your business.
3. How You Can Build Your Own Community
You don’t need a WeWork membership to foster a thriving network. Here are strategies to build your own community:
- Host or Attend Local Events: Seek out or organize local business events, workshops, or meetups. These are prime opportunities to meet potential partners and clients. Hosting a small business mixer can attract like-minded entrepreneurs to your network.
- Create a Collaborative Space: Use your physical location as a hub for connection, or create a virtual space like a Facebook group or Slack channel for your community to interact and share ideas.
- Engage on Social Media: Build a strong online presence. Share valuable content, respond to comments, and participate in industry-specific discussions. Starting a LinkedIn group for local business owners can foster a supportive online community.
4. Practical Steps for Action
Begin building your network with these actionable steps:
- Identify Opportunities: Find local networking events or co-working spaces and commit to attending one each month.
- Start Conversations: At events, introduce yourself to at least five new people. Discuss their business, share your story, and explore potential collaborations.
- Leverage Your Existing Network: Reach out to existing contacts and explore new connections through casual meetings or virtual chats.
- Be Consistent: Dedicate a few hours weekly to nurturing your network through follow-ups, social media engagement, and event participation.
- Provide Value: Focus on offering help, advice, or resources to others, creating a reciprocal relationship foundational to a strong community.
5. Visualising Your Future Network
Imagine a network of supportive peers, mentors, and clients invested in your success. Building these relationships provides a safety net of resources, advice, and opportunities, helping your business thrive.
WeWork’s success illustrates the power of networking and community building. As a small business owner, you can create your thriving network by making connections and nurturing relationships. Start with small steps today—attend an event, reach out to another business owner, or engage online. A strong network brings limitless rewards, strengthening your business in the process.
Call to Action
Take the first step in building your network today. Attend a local networking event, reach out to a business peer, and start creating the community that will drive your business success.
