Ever wondered why less competent colleagues get promoted while you stay stuck? It’s frustrating—but it happens all the time. The real reason? Networking skills, not just competence, determine who moves ahead. Today at our mastermind, we uncovered why visibility and relationships often matter more than hard work alone—and how you can use this to your advantage.
I arrived early, grabbed some refreshments, and flipped through last week’s notes. As the group’s Rapporteur, I’ve realized that having this role keeps me fully engaged.
But something about Babs intrigues me. He never comes in with a rigid plan—he simply reads the room and responds. Today was no different.
Aaron, a lawyer in our group, is calm, polite, and always ready to offer legal advice. He rarely seeks attention, but today, he asked a question that sparked a deep conversation:
“Why do incompetent people often get promoted over competent ones in the office?”
A low murmur spread across the room. Clearly, this was a shared frustration. But instead of answering directly, Babs did what he does best—he shifted our perspective.
“Who do you think is most likely to get on a political party’s ballot?”
People threw out different suggestions. Then he leaned forward and said:
“Think about school elections. Who’s more likely to become president—the smartest kid or the most popular kid? More often than not, it’s the popular one. The same happens in politics, in business, and even on reality TV. Investors often say, ‘I’ll back you, not the product.’ Why? Because competence takes you so far, but networking skills take you farther.”
The room went silent. This wasn’t just about promotions—it was about how influence works in every area of life.
The Networking Skills That Take You Farther Than Competence
1. Stop Hiding—Your Work Won’t Speak for Itself
Hard work alone doesn’t guarantee success. You need to be seen and heard—speak up in meetings, contribute to discussions, and ensure key decision-makers know your name.
2. Build Relationships with Influential People
People promote or support those they know, like, and trust—not necessarily the most skilled. Identify key players in your industry or workplace and build meaningful connections with them.
3. Sell Yourself Without Sounding Arrogant
Learn how to talk about your achievements naturally. Use storytelling to showcase your value in a way that feels authentic.
4. Get Others to Endorse You
Babs pointed out that investors often back people more than just ideas. The same applies in workplaces and business. Find advocates—colleagues, clients, or industry leaders—who can vouch for your skills and reputation.
5. Become Someone Others Want to Align With
If you want more opportunities, position yourself as a valuable asset. Share insights, help others succeed, and develop a strong personal brand.
6. If You’re Not in the Room, You’re Not in the Running
Don’t just do the work—get involved in leadership meetings, key projects, and networking events where decisions are made.
7. Master the Art of Influence
Like school elections or reality TV, success often comes down to perception and alliances. Learn to read the room, navigate power structures, and position yourself strategically.
Babs wrapped up with a powerful truth:
“Competence is the foundation, but relationships open doors. If you’re not intentional about networking, don’t be surprised when someone less competent moves ahead of you.”
As the discussion ended, Aaron nodded thoughtfully. So did the rest of us. This wasn’t just about office politics—it was about how we show up in the world.
Final Thought: Are You Networking Enough?
If you’re working hard but not moving ahead, it’s time to rethink your approach. Visibility, relationships, and influence are just as critical as competence.
Now, the question is: How will you start using these networking strategies in your career and business?
